As a solopreneur, you’re constantly experimenting. Thinking on your feet. Providing that five-star experience customers crave.
It feels like you’re trapped on a hamsterwheel. No matter how hard you try, nothing seems to move forward.
Posts on social media either get lost in the algorithm or are forgotten after 5 minutes.
Sales calls feel icky, you want to work on your client's problem, not push for a close like a used car salesman with a 2001 Honda Accord.
And cold outreach… the less I say about that, the better.
But that 20-minute podcast episode you listen to on the way to work feels different.
Intimate. Comforting. Somehow, the host always seems so approachable.
The same way you want others to see you.
An expert they can trust.
Yet you never get around to recording that first episode. Whenever you’re ready to start, something always seems to get in the way.
You say things like:
“I’ll get to it eventually.”
“No one will listen to me except for my Mom.”
“It sounds like too much work.”
Newsflash
The longer you put it off, the more excuses you’ll make.
Sure, you’re probably not going to be the next Joe Rogan.
You won’t get 14.5 million listeners hanging on your every word.
You don’t need that.
The world is full of indie podcasters making real money talking to small audiences about a subject you’ve never heard of.
Bookkeeping. Dog Training. Even embroidery. (Yes, I checked.)
So who says there isn’t a market for you to host your own show?
And with the right guidance, getting that first episode written and recorded isn’t going to eat up weeks of your time.
In fact, it only takes 3 steps.
1. Find a niche topic to talk about.
2. Pick a format that's right for you.
3. Fit everything around your existing schedule.
Fuel.”